Are MVNOs the mobile operators saviours?
June 11, 2008 – 10:16 pmWhen we here at Strand Consult are out conducting one of our numerous workshops around the world, we cannot help notice how mobile operators are expressing an immense fear of the changes happening on the mobile market. Across Europe, mobile operators have been horrified as the discount mobile wave has rolled across many countries, resulting in drastic price reductions on voice and SMS. This has resulted in mobile operators either already having adapted to these changes in the market or getting ready to change to the new market conditions that have resulted from the entrance of discount mobile telephony on the mobile market. But discount mobile telephony should be perceived as a transition phase, moving from the phase where mobile operators had a "one size fits all" strategy, to a market that mostly consists of a great number of segmented mobile providers without their own networks and where discount mobile providers ...